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Our Story



East Pole is born for the citizens striving for a quality life, or wanderlusts who enjoy travelling around and outdoor adventure. 
We aim at making your everyday clothes be simple, subtle, smart and stylish.

East Pole means “the end oforient”. Since the sun rises from the east, it symbolizes the brand’s origin and also the bright future. As long as you put determined efforts, you will achieve your ideal goal someday.


Every single part of a product from zip to label and button to shell, are made from top-notch materials and craftsmanship. In each new series, we love adding trendy touches, to inspire and unleashes your adventurous spirit. Our innovative design always equips you with versatile storage and style options.

East Pole’s slogan and core spirit is “Explore I’m Possible!” It literally means to achieve something seemingly impossible. But since “I’m” in the middle, your faith and confidence can make it happen (I’m Possible). So chase your dreams and not be afraid of taking risks, so that you could push the limits, discover the new you and more spectacular view!

i jkts

In 2016, ijkts was born for people with mobile lifestyle in this high-tech era. It helps people keeps stuff organized and at your fingertips.


i jkts is short for“ i-jackets”. “I” symbolizes “innovation” and “intelligent”, and meanwhile speaks for people’s personality.

i jkts is a must-have smart and stylish item in fall and winter. We use superior material to make it durable. It keeps you warm, safe and organized. It’ll free up your hands and shoulders, since you can fit all your essentials in up to 20 pockets. 
So it is definitely your loyal travel buddy from city streets to wilderness unknown!